How to Advertise to Distracted Consumers

In today’s attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are “distracted from distraction by distraction.” It’s not at all uncommon for people to be scrolling email, posting on social media, or playing a game on their phones while…

Read More

Car Plows Into Vancouver Festival, Killing People

A driver plowed into a group of partygoers attending a Filipino street festival on Saturday evening in Vancouver, British Columbia, killing at least nine people, according to the local authorities. Vancouver police said earlier that they were investigating a “mass casualty incident” at a neighborhood block party. The police said they had taken “a lone…

Read More
Back To Top