Hint: It’s about people, not technology.
Over the past decade, I’ve watched leaders chase digital transformation like it was the only game in town. Faster systems, leaner processes, and smarter automation have been the goals. And yet, the organizations that are genuinely thriving in the “Imagination Era”—this moment defined by AI, volatility, and the premium on creative thinking—aren’t winning on technology alone. They’re winning on people. The question is: Do they actually know why?
