The tech industry is spending millions to fix data centers’ image problem

The community backlash has also made data centers a political flashpoint.

With community opposition growing, data center backers are going on a full-scale public relations blitz. Around Christmas in Virginia, which boasts the highest concentration of data centers in the country, one advertisement seemed to air nonstop. “Virginia’s data centers are … investing billions in clean energy,” a voiceover intoned over sweeping shots of shiny solar panels. “Creating good-paying jobs” — cue men in yellow safety vests and hard hats — “and building a better energy future.” 


Leave a Reply

Your email address will not be published. Required fields are marked *

Back To Top