The creative risk of letting AI do all the work

MIT’s Sinan Aral has the data . . . and a warning. Outsourcing creativity to AI may be the most rational move leaders make, and the most dangerous one.

Imagine hiring every all-star on the market, paying top dollar, and then finishing sixth in your division. That’s not a hypothetical. It’s what happened to Sinan Aral’s beloved Liverpool F.C. last season, and it’s also, he argues, an almost perfect metaphor for how most organizations are deploying AI right now.


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