Meet the Canadian company bringing Shane Hollander’s swag to life.
Earlier this year, Jeremy Watt was on a call with Jacob Tierney and Brendan Brady, executive producers of Crave’s Heated Rivalry. For Watt, cofounder of the Toronto-based lifestyle and apparel brand Province of Canada, it was the culmination of a crazy run of events that occurred after his company found itself sucked into the viral vortex of social media chatter around the hit show.
