Steak ’n Shake, Cracker Barrel, and the most feared man in fast food

The Cracker Barrel logo controversy? The beef tallow obsession? You can thank Steak ’n Shake owner, activist investor, and MAHA cheerleader Sardar Biglari. Here’s how the CEO keeps riling his competitors—and winning.

Last August, as the internet piled on Cracker Barrel over its new “modern” logo, something even stranger was unfolding at Steak ’n Shake.


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