The i Newspaper recently had a strange piece of royal propaganda, centered on Prince William being more ruthless than his dithering father. While I will always agree that King Charles dithers and allows catastrophes to fester, I’m not sure William’s “rage-smash everything to pieces and call it a day” method is somehow better. There’s also a contradiction inherent to most of William’s propaganda. The royalists want to argue that he’s the most normal, hard-drinking, unfussy bloke out there, but they also constantly portray him as a man seething with bitterness and anger, consumed with ruthless plots against his enemies. Which is it? Some highlights from “How William became the most ruthless royal.”
Andrew Lownie on shotcaller Peg: “William is calling the shots more now that we’re in this transitional phase towards him taking over,” he says. One of the clearest examples of William’s power, argues Lownie, is in the Royal Family’s handling of the Andrew Mountbatten-Windsor crisis. “Charles is sentimental, he’s very compassionate, he’s a bit of a ditherer, and I believe he’ll have given guarantees to his mother, and indeed Andrew himself – guarantees that he will take care of Andrew, that he will ensure Andrew’s girls [Princesses Beatrice and Eugenie] are OK. William can’t speak out, because he’s number two and he won’t cross his father, but he’ll have had a big influence.”
William is annoyed that the York situation is still festering: Per Lownie, William “is annoyed and frustrated that the buck keeps being passed on the Andrew issue – that the Queen passed it to Charles, and Charles has had three years to address this, and hasn’t really done it. There’s some tension about that. Charles feels his obligations to his relatives, but he also has various skeletons in his closet [his infidelity with Diana, the “Black Spider” memos proving he lobbied the government], and has needed to keep Andrew and Fergie inside the tent, whereas William doesn’t care about any of that.” William reportedly told his aunt, Princess Anne, that her offer for Andrew to come and live with her once he was ousted from the Royal Lodge was “madness”.
Lownie on William being scandal-free: “I think he’s cleaner than the others and the tension is that he wants a clean stable when he moves into the role of king. William also has Kate who is a really tough one, and behind that smiling exterior she’s like the steely queen mum. Kate gets how it all works, and I’m always struck that it is often the outsiders who better understand the institution rather than those who are born to it. Kate helps William see the reputational damage, and he is much tougher than his father or any other royal relatives. The couple is much better at reading the room.”
Robert Hardman on William & Prince Harry: “The late Queen,” says Hardman, “as much as she adored Harry, knew her grandson couldn’t do this halfway house of being in the Royal Family. William gets this entirely; that the institution comes first. When there’s a moment where some member of the family… jeopardises the reputation of the brand, he’s not going to put up with it.”
The king who sinks the ship: Victoria Howard, a royal historian, and founder of The Crown Chronicles, sees these announcements as William clearly attempting to make the best of the influence and privilege he has. “Whether it’s paying his fair share of tax – he’s in the top percentile of tax payers in the UK – or by selling Duchy land to help build homes, this is part of the long game and a legacy that will long outlive him. Charles is more sentimental – for example, doing all he can to hold on to Birkhall, his late mother’s private residence on the Balmoral estate – for William, it’s about impact and the survival of the monarchy. No-one wants to be the king or queen who sinks the ship…”.
Hardman on William’s staff & lack of religion: “They didn’t have staff [at Adelaide Cottage] but they probably do at their new place [Forest Lodge], but then again, it’s very difficult to know about their staffing arrangements because he is suspicious of the press, he likes to control the story, and is a very private man. I’ve interviewed Charles many times, but William is just different. He doesn’t want this huge entourage, he’s got a close-knit team. Charles stays up at night writing letters and reading books. William’s more of a box set guy. He likes briefings, he likes memos, bullet points. Charles is very spiritual, while William’s not mad keen on church [a Kensington Palace aide says that William has “a quiet faith”]… William goes to church, he’s very dutiful, does what he has to do, but – let’s put it this way – at his age, Charles was going on retreats to Greek monasteries.”
William’s modern monarchy: “This softly, softly approach is the way William and Kate will go,” says Lownie. “A lot of it will be performative, and all the royals are still in a bubble, after all. But what’s clear is that William is already refusing to be tarnished by the events of the past. He won’t be standing aside and letting private pleasure and scandal ruin the future of the crown.”
“No-one wants to be the king or queen who sinks the ship…” And then the entire story is just propaganda where they’re trying to polish this turd and justify William’s very clear struggles, setting the scene for William’s eventual sinking of the proverbial ship. Ah, he’s decisive, more decisive than his father! Setting the bar pretty low. He goes to church because he has to! A ringing endorsement for the future head of the Church of England. He’s not going to put up with Harry! Harry left over six years ago and William is still, somehow, incandescent about it. The only thing sort of true here is that William is better than his father at hiding secrets and scandals.
PS… I actually think Camilla is the most ruthless royal.


Photos courtesy of Avalon Red, Cover Images.
- 18/03/2026. Windsor, UK. The Prince and Princess of Wales greet The President and First Lady, on behalf of The King, at the Fairmont Hotel Windsor. Their Royal Highnesses travelled with The President and First Lady to Datchet Road, Windsor, where The President and First Lady received a Ceremonial Welcome.,Image: 1084135391, License: Rights-managed, Restrictions: © Kensington Palace. This image is free for use but may only be used for news or editorial reporting purposes. This image must NOT be used for any commercial or other use, save for news or editorial reporting and cannot be altered or amended in any manner or form whatsoever. All rights reserved., Model Release: no, Credit line: Pete Maclaine/Avalon
- The Prince and Princess of Wales during a reception at Buckingham Palace, London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth. Picture date: Tuesday April 21, 2026.,Image: 1093347285, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
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William, The Prince of Wales attends the Sovereign’s Parade on behalf of His Majesty The King at the Royal Air Force College in Cranwell United Kingdom
Featuring: William, Prince of Wales
Where: Cranwell, United Kingdom
When: 12 Sep 2024
Credit: Cover Images
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The Prince of Wales takes part in a round table discussion during a visit to Birtley Community Pool in Birtley, Tyne and Wear, to celebrate its reopening and highlight the importance of having access to swimming
Featuring: William, Prince of Wales
Where: Birtley, United Kingdom
When: 02 Oct 2024
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince of Wales, Colonel-in-Chief, Mercian Regiment attends a handover ceremony between the Royal Dragoon Guards and the Mercian Regiment to highlight a transfer of authority at Tapa Camp. on the second day of his visit to Estonia
Featuring: William, Prince of Wales
Where: Tapa, Estonia
When: 21 Mar 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince of Wales, patron of We Are Farming Minds, during a visit to a family farm in Herefordshire to highlight the importance of mental health support across the farming community.
Where: United Kingdom
When: 15 Jan 2026
Credit: Richard Pohle/The Times/PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince and Princess of Wales during the Enthronement Ceremony installing Dame Sarah Mullally as the 106th Archbishop of Canterbury, at Canterbury Cathedral in Kent
Featuring: William, Prince of Wales, Catherine, Princess of Wales
Where: Canterbury, United Kingdom
When: 25 Mar 2026
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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Members of the British royal family during a reception at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth
Featuring: The Prince and Princess of Wales
Where: London, United Kingdom
When: 21 Apr 2026
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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Members of the British royal family during a reception at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth
Featuring: (Left to right) The Duchess of Gloucester, the Duke of Gloucester, the Duke of Kent, the Princess of Wales, the Prince of Wales, King Charles III, Queen Camilla, the Princess Royal, the Duke of Edinburgh, Princess Alexandra and the Duchess of Edinburgh at Buckingham Palace in London, to celebrate the 100th anniversary of Queen Elizabeth II’s birth
Where: London, United Kingdom
When: 21 Apr 2026
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
