The Orion Amphitheater shows how it can be more than a venue, providing space for programming and civic engagement.
Live music is booming. According to Goldman Sachs’ Music in the Air report, the global live music market is estimate to reach $38.2 billion this year and is projected to nearly double by 2035. People crave real-world experiences and they’re willing to pay for them, whether they’re close to home or in faraway cities. Forward-thinking municipal governments are taking notice. If they’re not already, they should be.
