Love Island USA Season 8 is off to a fiery start on Peacock.
Since launching on June 2, the first few episodes have already tallied 824M minutes viewed, up 74% from Season 7. That makes it Peacock’s most-streamed original season ever through the first three days, per internal data from NBCUniversal.
Unsurprisingly, given the primary age demo for the series, Love Island USA is attracting a significant portion of its audience on mobile devices. Season 8 debuted to 23% phone and tablet usage — more than any other Peacock original in its launch window.
The season is also already generating plenty of chatter on social media with over 43M video views across platforms.
Love Island USA is expected to have yet another big summer after the past two seasons really started to attract attention. Season 7 broke multiple streaming records, putting Peacock at the top of the Nielsen streaming rankings for the first time ever.
The series airs every day except for Wednesdays, save for the premiere week when it airs every day, giving it plenty of runtime to rack up viewership. That said, expect some more ratings heat as Season 8 progresses.
Hosted by Ariana Madix and narrated by comedian Iain Stirling, Love Island USA Season 8 is streaming exclusively on Peacock. New episodes are available at 6 p.m. PT/9 p.m. ET. Saturdays are for Aftersun, where Ciara Miller and Pessoa will break down the week, interview departing islanders, and introduce incoming bombshells before they even step foot into the villa.
Love Island USA is produced by ITV America, in association with Lifted Entertainment and Motion Entertainment, a WPP Media Company and distributed by ITV Studios. David George, Adam Sher, Jordana Hochman, Bernie Schaeffer, Ben Thursby-Palmer, James Barker, Blake Garrett, Courtney Rosenthal, Sophie Brown, Richard Cowles, Mike Spencer, Tom Gould, Ali Hill and Martin Oxley executive produce the series.
