Kylie Jenner on Running Khy Fashion Brand, Creative Input


Make no mistake, Kylie Jenner is in control. 

The Kardashians star dispelled any notions that she’s just the face of her fashion brand Khy, which is gearing up for a relaunch three years after its founding.

“I’m super involved,” Kylie—who gained full creative control of Khy from collaborators Jens Grede and Emma Grede about a year after its inception—told Vogue in an interview published April 27. “I’m there every Wednesday, and then I never stop blowing their phones up, even on the weekend, they’re probably over me now.”

“I’ll start with an inspiration board, then it moves from inspiration to sketches,” she added. “Then, I like to see a million samples.”

The 28-year-old revealed that she also leans on longtime bestie Anastasia “Stassie” Karanikolaou for feedback on Khy samples.

“She knows me so well,” she explained. “We’ve known each other since we were 11, so she’ll come over and as a last check, I’ll make her try everything on—I love her attention to detail.”


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