Kim Kardashian’s 10-year-old son Saint looks set to follow in his famous parents’ footsteps after being cast in a huge new Nike campaign alongside athletes Cristiano Ronaldo and LeBron James.
Kim Kardashian and son Saint – 4th June 2026 – Instagram – Nike campaign behind the scenes
Saint, the eldest son of Kim and her ex-husband Kanye West, can be seen making his modelling and acting debut in campaign film Rip The Script, released by the sports brand ahead of the start of the World Cup.
In a teaser for the film, Kim could be seen with her son as the pair watched a chaotic behind the scenes moment, with Saint asking her: “Mum, can we leave?”
The full length film dropped on Thursday (04Jun26), and featured more of the young Kardashian.
He was seen arriving to the set with his famous mother, with some of the other celebrities involved in the campaign doing a double take as they turned up.
One crew member said “Kim’s here”, with the stressed director responding: “Just give us two minutes!”
The camera then panned to rapper Travis Scott – who shares two children with Kim’s sister Kylie Jenner – who said: “I ain’t got one minute – what we doing? The kids are ready, I’m ready.”
Other famous faces in the campaign include fictional soccer coach Ted Lasso, played by Jason Sudeikis, Blackpink star Lisa and Norwegian footballer Erling Haaland.
To mark the release of the campaign, Kim also shared a series of behind the scenes pictures on her Instagram page, with one showing her in a polaroid snap while holding up a licence plate which reads “SCCR-MOM”.
In another, she and Saint – decked out in a soccer jersey and football boots – were seen posing next to a van filled with footballs.
Speaking about casting Kim and Saint in the campaign video, Nike’s brand management vice president Helena Thornton told Footwear News: “We speak a lot about how Kim is the ultimate soccer mum, and actually, in the film, Saint was wearing the new Paris Saint-Germain F.C. (PSG) x Awake kit, and that’s actually the launch of that jersey in the film.
‘Saint is actually a big PSG fan. So, we’ve made sure to include authentic connections to the sport like this throughout the film.”
The World Cup kicks off on 11th June with a game in Mexico City, and continues through to 19th July.
