How the Spotify mafia took over Sweden’s tech scene

Former Spotify employees now run some of Sweden’s most ambitious startups and venture firms, turning the music-streaming giant into the country’s most influential tech incubator.

When Daniel Ek and Martin Lorentzon founded Spotify in April 2006, they were two Stockholm entrepreneurs with a prototype so skeletal that Per Roman, the cofounder of investors Bullhound Capital, who would later back the company, says his first look at it was “world-changing,” despite there barely being a product to look at.


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