How ESPN finally made the leap from cable TV to the app era

The first name in sports’s product and tech chief shares with Fast Company how it’s melding games, data, wagering, and even a TikTok-like feed across multiple screens.

CEOs rarely talk about plans that are a half-decade or more away from reaching reality. Yet way back in 2015, Disney CEO Robert Iger confirmed the company would eventually offer ESPN as a direct-to-consumer service. It would be an epoch-shifting moment for a channel that has been a cornerstone of pay TV in its traditional form for decades, and Iger said it wouldn’t occur until at least 2020.


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