Gwyneth Paltrow’s puzzling dairy substitute—arugula—takes off on social media like a rocket

Why the internet is talking about the peppery green and its suitability as a stand-in for cheese.

Gwyneth Paltrow is back making headlines. But this time, instead of a questionably scented candle or overpriced piece of home decor, it’s a surprising superfood that’s flooding social media.




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