Foreign ownership had effectively ditched a brand that still held appeal in America’s largest delivery market. Now Marc Lore’s Wonder wants to correct the mistake.
Restaurant delivery in New York is not like restaurant delivery in any other part of the country. The city has a long history with food delivery thanks to its dense population and copious restaurants (roughly 25,000 at last count). It even had its own delivery brand, Seamless, launched over a quarter-century ago as SeamlessWeb in the city. Now, after a brief fall from public view, Seamless is back in New York.
