Gen Z is jealous of ‘millennial optimism’

The youngest in the workforce are nostalgic for a period they didn’t experience. But was it really all that great?

Gen Z’s latest online fixation is the so-called ‘millennial optimism’ era. The TikTok trend sees users posting early-2000s throwback snaps set to The Middle East’s 2009 song “Blood”. Think moustache tattoos, Apple Photo Booth selfies, and owl-print tops paired with galaxy leggings. 


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