The holy grail of modern marketing

Move beyond the next best action for an AI-powered next best experience To survive in today’s market, enterprises must deliver experiences that feel instant and intelligent. Customers expect brands to anticipate their needs and guide them through interactions that are seamless and personal. It’s the promise of having the right conversation at exactly the right…

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UK slaps Google Search with special market status, making way for stricter regulations

The United Kingdom’s Competition and Markets Authority (CMA) on Friday designated Google with a special status in the market for online search that would enable the regulator to enforce stricter regulations. The CMA has designated Google as having “strategic market status” in the search and search advertising markets, which means the company has such “a…

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Capturing the trillion dollar opportunity with autonomous professional services

Presented by Certinia Every professional services leader knows the feeling: a pipeline full of promising deals, but a bench that’s already stretched thin. That’s because growth has always been tied to a finite supply of consultants with finite availability to work on projects. Even with strong market demand, most firms only capture 10-20% of their…

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The only leadership trait that really matters

Hint: It has to do with your vision of the future. For decades, MBA programs, leadership trainings, and consultancies have told us that effective leaders share a set of “essential competencies.” You know the lists: empathy, strategic vision, humility, charisma, psychological safety, communication skills. These ideas get repeated in boardrooms and promised in executive education…

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