American Eagle CMO Craig Brommers tells Fast Company why the brand is doubling down on Sydney Sweeney after last year’s controversial campaign.
“What brand am I wearing?” Sydney Sweeney says, looking into the camera as the shutter snaps, revealing a rotation of summery denim looks. The mood suddenly calms, her eyes close, she takes a deep breath, seagulls call in the background. “Yeah, that one,” she says with a giggle.
