After the Shein shock, Everlane’s founder launches his next act

Michael Preysman is building a new brand—this time without venture capital or private equity.

Last weekend, when Puck announced that the sustainable fashion startup Everlane had been acquired by the Chinese ultra fast fashion retailer Shein, it sent shockwaves throughout the fashion world. Michael Preysman, who founded Everlane in 2011, was just as shocked.


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