‘Bull riding is a drug’: rodeo embraces its sports science era – in pictures | Sport
Boosted by cultural phenomena like the hit series Yellowstone and Beyonce’s Cowboy Carter album and tour, rodeo and all things Western are enjoying a cultural resurgence. Attendance, broadcast and streaming viewership are at all time highs. So is the prize money, which is attracting more and more young athletes seeking a chance to make a…
