Super Bowl 2026: Chris Hemsworth and Elsa Pataky have it out over new AI feature in Amazon Alexa ad

Chris Hemsworth is incredibly sceptical of his new generative-AI assistant in a new advertisement aired during Super Bowl LX. Starring alongside wife Elsa Pataky, who has fully acclimatised to the use of Amazon’s new Alexa+ system in the pair’s family home, Hemsworth is not as quick to trust the new model. In the commercial –…

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Okay, I’m slightly less mad about that ‘Magnificent Ambersons’ AI project

When a startup announced plans last fall to recreate lost footage from Orson Welles’ classic film “The Magnificent Ambersons” using generative AI, I was skeptical. More than that, I was baffled why anyone would spend time and money on something that seemed guaranteed to outrage cinephiles while offering negligible commercial value. This week, an in-depth…

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