George R.R. Martin, James S. A. Corey and Douglas Preston have a hand in some of the best new science fiction books of April 2026

Thriller Mars One by Charlotte Robinson is out this month Getty Images/iStockphoto I am currently reading the science-fiction classic Red Mars by Kim Stanley Robinson with the New Scientist Book Club (it’s our April read). It’s fantastic, so any other trips to the Red Planet are very welcome from my perspective, and I’m looking forward…

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A Better Strategy for Location-Based Advertising

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at least $57 billion on location-targeted campaigns, a figure growing well above the broader ad market. The technology has kept pace: Connected TV and IP-based targeting can now…

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