There’s a formula to loyalty—super-fandoms have mastered it

Four ways to build fandom and rethink traditional customer-building approaches. Building super-fandom isn’t an art, it’s a science with a proven formula that brands can learn and replicate. The most successful fandoms, like Taylor Swift’s Swifties, follow predictable patterns centered around building strong emotional architecture around a shared idea to generate a sense of belonging….

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2025 Emmy Awards nominations: ‘Severance’ and ‘The Studio’ dominate

The nominees for the 2025 Primetime Emmy Awards were unveiled Tuesday — and while we won’t know the winners until September, AppleTV+ has dominated the nominations. Severance dominated the field with 27 nominations, while The Studio led comedy nominees with a record-tying 23. No other dramas came close to the dystopian workplace series Severance, which…

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Jets reportedly agree second $100m deal in two days to lock in star CB Sauce Gardner | New York Jets

The New York Jets are making Sauce Gardner the highest-paid cornerback in the NFL. The Jets and Gardner agreed on a four-year, $120.4m extension through the 2030 season, according to a person familiar with the situation. The person spoke to the Associated Press on condition of anonymity Tuesday because the agreement had not been announced….

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