Lipton’s new logo wants to be everyone’s cup of tea
Hellmann’s. Axe. Ben & Jerry’s. Dove. Nutrafol. Pepsodent. Vaseline. When a brand exists within a CPG behemoth like Unilever, it can struggle to get dedicated design attention. So often, it doesn’t—and as a result, its brand can get a bit dusty on the shelf. That’s what happened to Lipton with an identity from 2014 that…
