‘I am very motivated by frustration’: A Yale creativity expert on how to turn your ideas into action

Scientist Zorana Ivcevic Pringle has studied creativity for decades. Here’s her best advice for tapping into a creative mindset. When scientist Zorana Ivcevic Pringle first started out in academia as an undergraduate student, she wanted “to study interesting people.” Unfortunately, that’s not a scientific term, and it carries with it a value judgement (also unscientific,…

Read More
Back To Top