The high-end backpack brand donates hundreds of thousands of dollars a year to helping under-resourced kids. It believes it’s better to under-communicate and over deliver on these efforts.
Scot and Jacqueline Tatelman never planned on launching a backpack startup—much less a cult brand that now generates $100 million a year in revenue. Each of them had spent their childhood summers going to idyllic places for sleep-away camp, and they wanted kids from under-resourced communities to have this life-changing experience.
