TikTok gives artists new tools to track and boost viral songs

The platform’s global rollout includes insights on views, engagement, and fan data, plus a new pre-save feature for upcoming releases.

TikTok has boosted the careers of numerous musicians, thanks to their songs—both new and old—going viral. The latest example is Connie Francis’s 1962 hit Pretty Little Baby, which is currently inescapable across For You pages.


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