Coign’s AI-generated commercial is weird, clunky, and forgettable—which is exactly what makes it dangerous.
A fresh glimpse at our AI-filled future arrived this week, in the form of an unmemorable ad by a company most people have never heard of. The ad is kind of flat and will probably scan as goofy to everyone outside its target demo, but don’t write it off just yet: It could signal the beginning of some very big (and scary) changes.
