These Pixar and Apple alums want to change the way you create generative AI video

There’s a gap between human imagination and AI video creation. Intangible, a new AI video tool, aims to close it.

Intangible is the first tool that could make generative AI video truly usable. The new web app—created by Pixar, Apple, Google, and Unity alumni—is trying to change the user experience of generative AI video by letting you fully control your video using a 3D interface, thus solving the lack of control of current text prompts.

Think about it as a 3D animation program that lets you control the stage, characters, and camera in your film, with a generative AI rendering engine that will turn those elements into reality. Intangible’s current version feels half-baked, and it will not produce The Godfather yet, but it’s definitely a step in the right direction for the generative AI video user experience.


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