As TikTok teeters and Facebook alienates, Gen Z is rediscovering Tumblr—a chaotic, cozy corner of the internet untouched by algorithmic gloss and influencer overload.
Rumors of a Tumblr comeback have been bubbling for a couple of years—think a pair of Doc Martens here, a splash of pastel hair dye there. Now, Gen Z is embracing the platform as a refuge from an internet saturated with influencers and algorithm fatigue.
