Even as one boycott came to an end this week, activists remain committed to the cause—and are still pressing the retail giant to reevaluate its DEI commitments.
Headlines this week signaled that a major boycott against Target had come to an end. The retail giant has been under fire since winding back many of its commitments to diversity, equity, and inclusion a year ago, which sparked widespread criticism from the Black community and consumer boycotts that had a tangible impact on the business. Over the course of 2025, Target’s already sluggish sales dropped further, and its share price fell by more than 30%; by August, the company had announced that CEO Brian Cornell would be stepping down.
