The $50 million classic soccer jersey brand that started with an eBay flip

Here’s how two brothers and a pal turned a passion for vintage England football jerseys into the booming Classic Football Shirts company.

On a Tuesday afternoon in London, Doug Bierton, the unlikely cofounder and CEO of an even more unlikely $50 million classic soccer jersey company, arrives at 10 Downing Street, the U.K.’s equivalent of the White House.


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