Liverpool FC just won the Premier League title. Here’s how its brand wins off the field

Ben Latty, Liverpool FC’s chief commercial officer, on how off-field business drives on-field success. As Liverpool FC stars Mo Salah, Trent Alexander-Arnold, and Virgil van Dijk celebrated winning the Premier League club’s 20th title on Sunday, you can bet that across the ocean thousands of American fans were ordering shirts with their names on the…

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SAG-AFTRA National Board Approves Commercials Contracts Deal

SAG-AFTRA’s National Board overwhelmingly approved 2025’s Commercials Contracts tentative agreements reached with the Joint Policy Committee April 12, meaning the agreements will now move on to the membership for ratification. The decision, made at the regularly scheduled, two-day, in-person assembly, yielded a deal valued at an increase of $218.4 million in new earnings and benefit…

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