A New Framework for Going Viral

Not long ago, “going viral” was the gold standard for marketers. A viral campaign meant unprecedented reach, engagement, and brand awareness. The 2012 “Dumb Ways to Die” campaign by Metro Trains in Melbourne, for instance, was funny, catchy, and inspired countless remakes, parodies, and downloads—making it one of the most beloved public safety campaigns of…

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Trump USDA Restores Climate Information for Farmers after Lawsuit

USDA Reverses Course and Restores Climate Information for Farmers Facing a lawsuit, the Department of Agriculture says it will restore climate-related websites that the agency erased after President Donald Trump took office By Lesley Clark & E&E News Harvesting soybeans in Jarrettsville, Maryland. Edwin Remsberg/Getty Images CLIMATEWIRE | The Trump administration has reversed course and…

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