Contributors to Scientific American’s September 2025 Issue

August 19, 2025 4 min read Contributors to Scientific American’s September 2025 Issue Writers, artists, photographers and researchers share the stories behind the stories By Jen Schwartz David CheneyBrain Washing David Cheney is no mere artist—he’s a board-certified medical illustrator. In the Johns Hopkins University program where Cheney got his master’s degree, the artists study…

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The secret power of productive obsession

‘Good enough’ is just an efficiency metric. It’s ‘great enough’—the emotional metric—that we should be measuring instead for creative breakthroughs. At many companies, the minimum viable product (MVP) mindset has become gospel. Two-week sprints and “move fast, break things” slogans keep teams iterating, but they can also trap organizations in a cycle of incrementalism—producing updates…

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