Why whiskey collectors are flocking to Unicorn’s $125 million marketplace
Unicorn’s warehouse holds $100M of booze—and its CEO says the future of collecting is as much about logistics as it is about taste. In the early days of the internet, collectors traded rare whiskey and wine on eBay alongside Beanie Babies and vintage sneakers. But then, in 1999, six months after closing down firearm sales,…
