The brand tightrope of the summer: How to make a patriotic sales pitch for America250 that won’t make anyone mad

Brands are gearing up for America’s 250th birthday celebration. But invoking an all-inclusive patriotism that doesn’t alienate anyone in 2026 is a fine line to walk. Back in July 1971, Coca-Cola debuted a TV commercial that would become one of the most iconic in the brand’s history. “Hilltop” featured a diverse group of people gathered…

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