Nike stock price: Why shares are rising despite the shoe giant’s revenue decline and serious tariff warning

The company reported its Q4 and full-year earnings yesterday. The results weren’t great, but the stock is rallying anyway.

Shares in Nike, Inc. (NYSE: NKE) are trading much higher this morning after the company announced its Q4 2025 results. Yet those results saw Nike post some of its worst earnings in a while, along with a warning that President Trump’s tariffs would cost the company $1 billion in the near term.


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