How Sun Day turned its logo into a protest sign

The logo for the new day of climate action features half a sun—the rest is up to you.

Earth Day is getting a sequel—and it comes with an unusually engaging logo.

Founded by environmentalist Bill McKibben and Earth Day founder Denis Hayes, Sun Day is a global day of action that will be held this Sunday, September 21. The iconography of the first Earth Day was “fascinating,” says McKibben. “There were a lot of things people were protesting against—you know, oil spills off Santa Barbara, the Cuyahoga River catching on fire.”


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