Barbie producer and Mattel studio head Robbie Brenner is mining the company’s IP for film and TV.
When it comes to turning a beloved toy into a box office hit, it’d be hard to top 2023’s Greta Gerwig-directed Barbie. But Mattel veteran Robbie Brenner, who produced the nearly $1.5 billion-grossing film, has no interest in resting on her laurels. In June, the toy company launched Mattel Studios, bringing together its film and TV efforts under Brenner.
