Pinterest bets on ‘additive AI’ as it reimagines personalization
Under CTO Matt Madrigal, Pinterest is rolling out AI tools it says prioritize transparency, serendipity, and user control. For more than a decade, social platforms have faced criticism for embedding algorithms that fuel compulsive behaviors, encourage doomscrolling, and measure success by time spent glued to screens. Pinterest, long positioned as a calmer alternative, is now…
