Forget skincare and tequila—Novak Djokovic just joined the celebrity popcorn boom

With Cob, the tennis icon is bringing sorghum to the masses—tapping into the booming market for functional, GLP-1-friendly snacks. This weekend, tennis star Novak Djokovic is serving snackers something a little different: a new sorghum-based, corn-free “popcorn” brand called Cob, which will compete in the same aisle as SkinnyPop and Orville Redenbacher’s. The popcorn’s launch…

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