Conversational AI doesn’t understand users — ‘Intent First’ architecture does

The modern customer has just one need that matters: Getting the thing they want when they want it. The old standard RAG model embed+retrieve+LLM misunderstands intent, overloads context and misses freshness, repeatedly sending customers down the wrong paths. Instead, intent-first architecture uses a lightweight language model to parse the query for intent and context, before…

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Fix Your Shit: Blue Diamond almonds

The new column, ‘Fix Your Shit,’ challenges companies who’ve created problems ranging from trivial to travesty to ‘do better.’ It’s 9:30 p.m. Snack time. A sacred fourth meal, when I pull out my handwash-only kobachi and drop in a small handful of Blue Diamond Smokehouse almonds. I’ve been eating them for more years than I…

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