Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks

BRIAN KENNY: Welcome to Cold Call, the podcast where we dive deep into the groundbreaking ideas and Harvard Business School case studies. When companies talk about transparency, they usually mean just enough. Enough to comply, enough to reassure, but not enough to jeopardize sales. Conventional wisdom is: lead with the benefits, keep the drawbacks quiet,…

Read More
Back To Top