It’s Time to Update How Your Company Talks About Sustainability

As companies’ environmental and social initiatives face increasing political pushback and legal threats, sustainability leaders have a difficult communications choice to make: stay quiet or speak up. It’s easy to see why a growing number of organizations are choosing the former and intentionally under-communicating their sustainability efforts—or shutting down communications altogether. Businesses face pressure from…

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The Risks of Offering “Free” Goods and Services

Organizations often fall into a pricing trap. To increase adoption, encourage trial, or demonstrate goodwill, they offer their products or services for free. But research in consumer psychology and behavioral economics shows that “free” comes with high, hidden costs. Once customers internalize “free” as the reference price, it becomes difficult—sometimes impossible—to charge later. Worse, free offerings…

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