Steven Pinker on Speculation Bubbles, Super Bowl Ads, and What Leaders Need to Know About Group Psychology

ADI IGNATIUS: I’m Adi Ignatius. ALISON BEARD: I’m Alison Beard, and this is the HBR IdeaCast. ADI IGNATIUS: All right. So Alison, the more I think about leadership, the more I think that leading effectively is almost all about psychology. ALISON BEARD: Yeah, I can see what you mean. You need to understand consumers’ wants…

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