Sales Teams, Don’t Undervalue Face Time with Customers

Conventional wisdom in B2B sales says channels should line up with the buying stage. Digital channels (such as websites) build awareness and educate potential customers at scale. Virtual channels (such as Zoom meetings) provide an efficient way to convene with far-flung stakeholders. In-person communication should be reserved for complex solution design and high-stakes negotiations. Companies…

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When Setting the Standard for Your Team, Avoid This Common Mistake

Every leader operates from a set of invisible assumptions that quietly shape their decisions and interactions. Some of these internal beliefs propel us forward—but others, what I call hidden blockers, undermine our best intentions without us even realizing it. When you’re in a leadership position, limiting beliefs don’t just stunt individual growth; they ripple outward…

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