Cortis Experience Seduces Fans to Seoul as Airbnb Doubles Down on K-pop Strategy
K-pop has not only conquered the world, it has brought the world to South Korea. That was the somewhat unsurprising headline finding of a new research study commissioned by Airbnb as part of its ongoing collaboration with some of the country’s biggest music stars. Last week, Airbnb threw open the doors to a neon-lit, fully…
