The coffee chain is dropping the ‘coffee’ from its name and embracing a much greener look.
Blank Street started in 2020 as a coffee shop operated out of a single cart in Williamsburg. Just five years later, it’s a chain with more than 90 global locations that’s become almost more well-known for its over-the-top matcha drinks than its actual coffee. Now, it’s getting a subtle rebrand that makes the whole identity look like an ice-cold glass of green tea latte.
