Hailey Bieber’s Rhode skincare brand to launch in Sephora in September

Fresh off its $1 billion acquisition by E.l.f. Beauty, the Bieber-founded skincare line is making its brick-and-mortar debut.

A month after its $1 billion acquisition by E.l.f. Beauty, Hailey Bieber’s skincare brand Rhode is heading to Sephora. Beginning September 4, the 3-year-old brand will be carried by all of the retailer’s freestanding stores in the U.S. and Canada as well as on its website. 


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